From your Ghost article
The Sunday JournalPublished automatically
Every detail, in the right place.
Turn article author names, estimated reading time, excerpts and feature images into richer social posts. Your recipes decide what goes where.
For the people
behind the stories.
Research your next article. Publish it in Ghost.
Let Relay take care of the social posts.
Ledeform DeskNew ideaThe return of
the night train.
A fresh angle for your next story.
Travel & cultureResearch ready ↗
You’ve published in Ghost.
The return of the night train
Ledeform RelayAutomatic postingPosted to Facebook✓
Posted to Instagram✓
Posted to Flipboard✓
Illustrative workflow · channel access varies
The publishing ecosystem we’re building around.
OpenAI
Google News
Crossref
Meta
Pinterest
LinkedIn
Publishing, research and distribution technologies. Independent products; no partnership implied. Some connections are in development.
The difference
Your publication is
more than a feed.
Ghost knows your authors, your tags and the story behind every article. Your other tools should, too.
From your Ghost articleYour Ghost tagsTravelCulture#no-social
Your publishing rulesTravel & cultureInclude
#no-socialExclude
The right stories. Automatically.
Control without another checklist.
Use your Ghost tags to choose what gets shared. Set your rules once, then let Relay follow them as you publish.
Ledeform DeskWhat’s worth
writing about next?
writing about next?
Research contextNew perspectives on
overnight travel
overnight travel
NewsResearchYour publication
A brief with sources.
Your judgment comes first.
Research with a reason to exist.
Explore topics and source evidence before you commit to a story. Desk helps shape the brief; the writing stays yours.
Product illustrations use a sample publication and article.
The platform
One platform for your
publishing business.
Start with the part of your day that needs help.
Your products and publications share one account.
LedeformOne account. All your publications.Ledeform DeskA stronger starting point
A stronger starting point
for your next article.
Bring promising topics, relevant research and editorial decisions into one workspace. Spend less time gathering tabs, and more time deciding what deserves a story.
Open DeskResearch workspaceExampleTravel · CultureThe return of
the night train
the night train
Why overnight rail is finding a new audience.
City lifeWho gets to shape
the neighbourhood?
the neighbourhood?
Editorial briefThe journey becomes
The journey becomes
part of the story.
Explore what travellers gain when they choose a slower way to arrive.
↗Source evidence
Review before writing
Your next editorial decisionReview before writing
Ledeform RelayPublish once.
Publish once.
Let your stories travel.
Relay follows your Ghost publication and automatically creates social posts using your saved recipes and rules. See every delivery, and understand anything that needs attention.
Open RelayDelivery activityExampleNew article publishedThe return of the night train
FacebookPosted ✓
InstagramPosted ✓
FlipboardPosted ✓
Recipe: article title + author + reading timeRule: Travel tag included
Illustrative destinations. Connections depend on provider access; Flipboard is experimental.
In developmentA more connected
A more connected
publishing business.
Reader relationships, revenue, performance and the people behind your publication. A family of focused tools, built to work together.
See the vision
ReplyReader forms & submissions
BeaconPush notifications
RallyReader-funded campaigns
PlaceAdvertising & sponsorship
PacePublication performance
FrameImages & accessibility
BylineAuthor profiles Built around GhostShared account & publication accessIndependent tools. One platform.The platform, today.
Built alongside a working publication.
Here’s where we are today.
2
Products in the live pilot
Desk for research.
Relay for automated distribution.
1
Login across the platform
Your products and publications,
in the same account.
7
Products on the roadmap
A broader toolkit for the
business of independent publishing.
✓ Research workspace✓ Automated distribution✓ Cross-product accounts
Our vision
Independent publishing
should have a future.
We want to make it easier to run a publication without building a software company around it.
More time
with the story.
Research, source context and distribution that give publishers more room for the work readers come for.
Desk · Relay
A closer relationship
with your readers.
Useful submissions, timely notifications and better author profiles. More ways for a publication to feel human.
Reply · Beacon · Byline — planned
A business
with room to grow.
Reader-funded campaigns, thoughtful advertising and a healthier, more accessible publication.
Rally · Place · Pace · Frame — plannedGhost is the starting point.
Built around your publication.
Down to the last tag.
Ghost publishers shouldn’t have to translate their workflow into a generic tool. Ledeform is being built around the structure you already use: articles, authors, tags, images and the publications that bring them together.
Explore our Ghost approachMade in Portugal.
European roots.
Security built in.
Your publication is your business.
Protecting access to it is part of ours.
One secure account.
Verified email, passkeys and controls for your active sessions.
Access by publication.
Product access is checked against the publication you belong to.
Privacy in your hands.
Profile, data export and account-deletion controls in one place.
Platform infrastructure
Planned card payments
Planned payment optionOperated by Sensei Minimal Lda, Portugal. Payment connections are being prepared.
Time, better spent
What could you do
with those hours back?
Small tasks add up across a publishing week. Explore an example, then adjust it to your own routine.
An illustrative workflow — explore the assumptions below.
5×
Less research admin
A 50-minute gathering task
reduced to a 10-minute review.
3×
Less social preparation
A 15-minute copy-and-format task
reduced to a 5-minute check.
10×
Less manual posting
A 20-minute posting routine
reduced to a 2-minute review.
Your publishing week.
Example saving: 68 minutes per article.
Time you could redirect5 hr 40 minper week, in this example
How these examples are calculated
These are illustrative planning scenarios, not measured customer results or promised savings. Research administration: 50 → 10 minutes. Social preparation: 15 → 5 minutes. Manual posting: 20 → 2 minutes. Total: 85 → 17 minutes per article, a potential difference of 68 minutes. Writing, editing, fact-checking, setup and ongoing maintenance are excluded. Desk does not write or publish your articles. Your actual workflow and results will differ.
Illustrative time-saving scenarios, not measured results.